Advertising and Marketing
The introduction of digital advertising permits extra quality slide shows and replaces the costly 35 mm advertising with standard TV format giving more flexibility. Adverts (still or moving) may be provided on CD or DVD.
The audio and visual capabilities in our cinemas deliver the greatest impact available – including cinema 16 – Malta’s largest screen. The Eden Cinemas offer the ultimate positive brand-advertising environment – 89% of cinemagoers watch the commercial, thus brand recall is much higher (CAVIAR research)
The association with premium entertainment together with the fun feel of the big screen environment rub off on the advertising, leading to improved brand perceptions.
Furthermore, cinemagoers are notoriously light TV viewers. This means that adding digital cinema advertising to your advertising mix will increase unique cover at the expense of added frequency. Cinema’s captive audience is more engaged in your advertising message; this means they will understand and recall more details about you advert for far longer than those who see it on TV.
Our audience choose to go to the cinema, paying for the experience with their own cash. Since cinema is an opt-in medium, your brand reaches a relaxed and receptive audience who are in an anticipatory and relaxed frame of mind
Why Cinema?
- Captive Audience: Independent research consistently proves that cinema's captive audience delivers advertising recall that is up to five times that of TV.
- Experiential: The average dwell time in cinema foyers is 15 minutes, an ideal time to captivate our cinemagoers with a whole range of off screen opportunities.
- Impact: No other media matches the dramatic creative impact of the big screen where audiences can truly relax in a darkened auditorium and fully engage with the on-screen action.
- Engagement: In a world cluttered with a swarm of competing advertising messages, cinema offers you a clutter and distraction free environment in which to showcase your products and brands.
- Sociable: Cinema is the original social media, people rarely go alone. They go with friends or family and increasingly then share their experiences by social media and word of mouth.
Contact us on 23710 844 / 9897 2025 or m.muscat@edenleisure.com.mt
